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 The year was 1966 and 15 independent jewelers located in the Midwest pooled their purchases together in the hope of obtaining a better discount from their vendors. Their idea worked and RJO was born.
RJO = LOWER RETAIL PRICES
RJO stands for the Retail Jewelers Organization. RJO is the oldest buying group in the jewelry industry and is one of the most successful independent jeweler buying groups in the nation. RJO is a member owned and operated co-op. What does this mean? All of the profit is returned to its members as a patronage dividend. This dividend, along with the vendor discounts to the group, means a lower cost of our inventory and therefore, LOWER RETAIL PRICES TO THE CUSTOMER. People who appreciate the best jewelry has to offer, would be well served by placing their trust in the nearly 800 RJO jewelers throughout the U.S. RJO jewelers who are granted membership are required to meet the highest standards in the industry, including honesty, integrity and value to their customers. By using the RJO network, we are able to bring you the finest and most unique jewelry from leading worldwide manufacturers and designers while taking advantage of the group buying power. If the members of the group were to operate as a chain store we would rank as the third largest U.S. chain of jewelry stores. Your RJO Jeweler is the superior resource for quality jewelry, trustworthy service and competitive pricing. To learn more about RJO you may contact the home office at 1.800.247.1744 or visit the web site at www.rjomembers.com. 
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